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Practice

HubSpot CMS, migrations and AEO

HubSpot CMS sites, portal merges and AEO work measured against a baseline, led by an engineer who fixes problems in the templates where they start.

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Problems we solve

  • Two HubSpot portals that need to become one without breaking a single association.
  • Listings or products maintained as static pages instead of coming from the CRM.
  • A site AI assistants don't cite, while competitors get cited instead.
  • SEO faults repeated on every page because they live in the templates.
  • A site move or merge that would throw away years of search history.
  • SEO and AEO results nobody can measure, because there was never a baseline.

Capabilities

HubSpot CMS, migrations and AEO

HubSpot CMS sites, portal migrations and merges, and sites made readable for search engines and AI assistants.

Led by Muhammad UsmanHubSpot Developer · CMS, Migrations & AEO

Web & search

HubSpot CMS development

Themes, templates and modules built from a design, with pages generated from HubDB and CRM custom objects.

  • HubL
  • HubDB
  • CRM custom objects
  • Memberships
How it flows3 steps
  1. CRM recordsCustom objects · HubDB
  2. Template pairHubL
  3. Generated pagesEvery language

How we work on this

  1. 01

    First conversation

    Thirty minutes with the practice lead to understand the problem, the system it lives in and who depends on it.

    You get: A clear answer on whether we are a fit.

  2. 02

    Scoping

    The lead who will build the work writes down what will be built, how, and what could go wrong.

    You get: A written scope with approach, risks and price.

  3. 03

    Build in the open

    Weekly demos, written decisions and a shared board, so you always know what changed and why.

    You get: Working software every week, with a decision log.

  4. 04

    Ship and prove

    Tests run on the real database engine, the rollout is staged, and the handover is written down.

    You get: A staged release and a documented handover.

  5. 05

    Run and improve

    Optional retained support once the system is live, with agreed response times.

    You get: A support agreement, if you want one.

How we work in full

Proof

Real estate / HubSpot CMS

Property Pages That Build Themselves

Problem

A boutique real estate agency needed a bilingual site whose listings were managed in the CRM, not maintained as static pages.

What changed

Listings became a HubSpot custom object rendered by one template pair in both languages, with SEO faults fixed at the template level.

72%fewer flagged SEO issues

Result

The site-wide SEO scan fell from 3,266 flagged items to roughly 900, and 150+ property pages now come from CRM records.

Delivered by Usman as the developer for a boutique real estate agency.

  • HubL
  • CRM custom objects
  • Memberships
  • Cloudflare Workers
Read the case study
CRM / Portal migration

Two Production HubSpot Portals, Merged into One

Problem

A business ran separate sales and marketing HubSpot portals and needed them merged without breaking a single association.

What changed

A migration engine that cascades from seed companies, applies the client's merge rules and writes in dependency order, rehearsed end to end in a sandbox.

0mis-associated activities after the pilot migration

Result

~11,000 contacts, ~250 deals and ~25,000 emails and notes migrated in the pilot, with zero mis-associated activities after verification.

Delivered by Usman as the developer on the migration engine, rules and tooling.

  • Node.js
  • Express
  • MongoDB
  • HubSpot v3/v4 APIs
Read the case study
Cybersecurity / AEO and GEO

Making a 270-Page Site Citable by AI

Problem

A B2B cybersecurity vendor wanted to be cited by AI assistants, and to know why competitors were cited instead.

What changed

A reproducible Python crawler and audit, a competitor citation-gap teardown, and JSON-LD and hreflang specs implemented at the template level.

45validated JSON-LD blocks for 27 priority pages

Result

A site that was 84% without structured data got validated schema on its priority pages and corrected hreflang across both languages.

Delivered by Usman as technical lead for AEO and GEO at a B2B cybersecurity vendor.

  • Python
  • JSON-LD
  • hreflang / x-default
  • Search Console
Read the case study
All work

Led by

Muhammad Usman

HubSpot Developer · CMS, Migrations & AEO · HubSpot CMS, migrations and AEO lead

Responsible for

Builds HubSpot CMS sites, migrates and merges CRM portals, and makes sites readable for search engines and AI assistants, writing Node.js or Python when HubSpot isn't enough.

Experience

  • Merged two production HubSpot portals into one: ~11,000 contacts, ~250 deals and ~25,000 emails and notes, with zero mis-associated activities.
  • Built a bilingual real estate site on HubSpot CMS with 150+ property pages generated from CRM records, cutting flagged SEO issues by about 72%.
  • HubSpot Academy certified in CMS for Developers II, Content Hub and Sales Hub.

Technologies

HubSpot
HubSpot CMS, HubL, HubDB, CRM Custom Objects, Memberships, CRM v3/v4 APIs, Marketing Hub, Content Hub, Sales Hub, AEO Tool, Custom Reports
Development
Node.js, Express, MongoDB, React, JavaScript, Python, HTML / CSS
Edge & Commerce
Cloudflare Workers, AWS, Stripe
SEO & AEO
JSON-LD, hreflang / x-default, Search Console, Core Web Vitals, AI Visibility Data
Analytics & Compliance
GTM, GA4, Google Ads Conversions, Consent Mode v2, GDPR Consent, WCAG AA

Questions

Questions about this practice.

Can you merge two HubSpot portals?

Yes. A migration engine moves companies, contacts, deals, line items, notes, emails, calls, meetings and attachments in dependency order. The run is rehearsed end to end in a sandbox first, and the target is reconciled against the source afterwards.

What is AEO, and can you do it for our site?

Answer-engine optimisation makes a site readable and citable for AI assistants. We crawl and audit the site, review what AI assistants already cite and why competitors get cited instead, then write and implement JSON-LD, hreflang and template fixes.

Can you move our site from WordPress to HubSpot?

Yes, with a redesign if you want one, a redirect plan that carries search history over, and a measurement baseline set before launch so the effect can be shown.

Do you build HubSpot CMS themes from scratch?

Yes: custom templates and modules from a design, client-editable brand tokens, accessibility built in, and HubDB or CRM custom objects when pages should come from data.

Have a problem like these? Tell us about it.

Discuss your projectSee our work